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Privacy Policy

Last Updated: November, 2025

Policy Overview

Welcome to WheelQuotes. We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, utilize, disclose, and safeguard your data when you visit our website at wheelquotes.com and use our insurance comparison services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please refrain from using our Services.

Important Notice

Our Services are designed for individuals aged 16 and older. We do not intentionally collect information from minors under 16 years of age.

Information We Collect

We gather information through multiple channels to provide you with optimal service:

Information You Provide Directly

  • Contact Details: Name, email address, phone number, mailing address
  • Location Information: ZIP code and geographic area
  • Insurance Information: Coverage preferences, vehicle details, property information
  • Financial Data: Payment information when processing transactions (handled securely by third-party processors)

Information Collected Automatically

  • Device Data: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, links clicked, time spent on pages, referring websites
  • Location Data: Approximate location derived from IP address or device settings (with your permission)

Information from Third Parties

We may receive information about you from:

  • Insurance carriers and partners
  • Data analytics providers
  • Marketing partners
  • Public databases and records

How We Use Your Information

We utilize the collected information for the following purposes:

Purpose Description
Service Delivery Process your insurance quote requests, connect you with carriers, facilitate transactions, and provide customer support
Personalization Customize your experience, recommend suitable insurance products, and remember your preferences
Communication Send quotes, policy information, service updates, and respond to your inquiries
Marketing Share promotional offers, newsletters, and relevant insurance information (with your consent)
Analytics Analyze usage patterns, improve our Services, and develop new features
Legal Compliance Fulfill legal obligations, prevent fraud, and protect our rights and property
Automated Decision-Making

We do not make automated decisions that produce legal or similarly significant effects based solely on automated processing of your personal data.

Cookies and Tracking Technologies

We employ cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

  • Remember your preferences and settings
  • Understand how you interact with our website
  • Deliver targeted advertising
  • Analyze site traffic and performance
  • Prevent fraudulent activity

Types of Cookies We Use

  • Essential Cookies: Required for basic site functionality
  • Performance Cookies: Help us understand site usage
  • Functional Cookies: Remember your choices and preferences
  • Advertising Cookies: Deliver relevant advertisements

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit some functionality of our Services.

When We Share Your Information

We may share your information with third parties in the following circumstances:

Insurance Partners

When you request quotes, we share relevant information with insurance carriers to provide you with accurate pricing and coverage options.

Service Providers

We work with trusted third-party vendors who assist us with:

  • Web hosting and infrastructure
  • Payment processing
  • Email delivery and communication
  • Data analytics and advertising
  • Customer support services

Legal Requirements

We may disclose information when required by law, court order, or to protect our rights, property, or safety, or that of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Sales Notice

We do not sell your personal information for monetary compensation. However, sharing data with advertising partners may be considered a "sale" under certain privacy laws. You have the right to opt out of such sharing.

Data Security Measures

We implement robust administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, disclosure, or destruction. Our security measures include:

  • Encryption of sensitive data during transmission and storage
  • Regular security assessments and vulnerability testing
  • Restricted access to personal information on a need-to-know basis
  • Employee training on data protection practices
  • Secure data centers with physical access controls

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Data Retention Period

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Our retention periods are determined based on:

  • The nature and sensitivity of the information
  • The purposes for which we collected it
  • Legal and regulatory requirements
  • The need to resolve disputes and enforce agreements
  • Legitimate business interests

When we no longer need your information, we securely delete or anonymize it in accordance with our data retention policies.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You have the right to request access to the personal information we hold about you and receive a copy in a portable format.

Correction

You may request that we correct inaccurate or incomplete information.

Deletion

You can request deletion of your personal information, subject to certain exceptions required by law or legitimate business purposes.

Opt-Out Rights

  • Marketing Communications: Unsubscribe from promotional emails using the link in each message
  • Targeted Advertising: Opt out of personalized ads through your browser settings or industry opt-out tools
  • Data Sharing: Request to opt out of data sharing with third parties

Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights.

Submitting Requests

To exercise your rights, please contact us using the information provided in the Contact section below. We will respond to your request within the timeframe required by applicable law.

Children's Privacy Protection

Our Services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16 without verifiable parental consent.

If we become aware that we have collected information from a child under 16 without proper consent, we will take immediate steps to delete that information from our systems.

If you believe we have inadvertently collected information from a minor, please contact us immediately using the details provided below.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

Get in Touch

Mailing Address:
WheelQuotes
600 17th St
Denver, CO 80202

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by posting a notice on our website or sending you an email.

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. The "Last Updated" date at the top of this page indicates when the policy was last revised.